Everything we do leads to one shared vision:
- A Century of Vital Lives: Help hundreds of millions of users live healthy, energetic and dignified lives to 100 years old.
- A Ten-Billion Platform: Build a global health platform valued at 10 billion RMB to benefit hundreds of millions of users.
- A Century-Old Brand: Forge BPM into an enduring great brand passed down for a hundred years. — Ye Zhaohong, CEO of BPM
On May 23, 2026, the "Making the World Younger" BPM Global Strategy Launch & Awards Ceremony grandly kicked off in Xianyang, Shaanxi Province.
Ye Zhaohong, CEO of BPM; Liu Xiyan, Vice President of BPM Operations; Zhan Liyin, BPM Marketing Director; Wang Yang, BPM Business Director; Zhou Ying, BPM Education Consultant; distinguished guest Louis, an international artist from Malaysia; Jamie, Chloe and Wang Yuhong, Co-founders of Pioneer System; Crown Directors Li Sheng, Chen Ziyi and Huang Mingxun, as well as business partners from all over the world gathered at the venue.
This conference served as both the official release of BPM’s global brand strategy and the annual honor ceremony for outstanding business partners. Rooted in the technological anti-aging track, it clarified development directions and paid tribute to all hardworking partners who have stood alongside the brand. Everyone gathered with the original aspiration and career ideals to exchange insights, share opportunities and plan for future growth.
Louis, the distinguished international artist guest, together with market leaders Huang Mingxun and Wang Hai, delivered a wonderful opening medley of songs. The melodious tunes kicked off the ceremony with passion, conveying passion and original aspiration through music and instantly lifting the atmosphere of the whole venue, adding a strong artistic vibe to the grand event.
Strategic Leadership Ushering in a New Global Journey
At the core session of the ceremony, Ye Zhaohong, CEO of BPM, unveiled BPM’s 2026 global strategy, striving to build the world’s No.1 anti-aging brand and usher in a new era of global anti-aging.
From a global health perspective, Ye analyzed that nearly half of the world’s population faces shortages of health resources and premature aging. Meanwhile, BPM builds a career platform for ordinary people to realize their value and dreams, embodying the brand’s mission of the times. The global anti-aging industry is now embracing golden development opportunities: North America retains the top position in the global market, the Asia-Pacific region leads the world in growth rate, and China is rising strongly to rank among the world’s top echelons of the anti-aging industry.
Drawing on 34 years of profound experience accumulated by 38Fule in the big health industry, BPM, an anti-aging brand founded in the United States, adopts a global vision and deeply integrates traditional Eastern wellness wisdom with cutting-edge international scientific research capabilities.
Ye defined BPM’s brand-new positioning: to become a beacon leading global anti-aging, evolving from an industry participant into a rule-maker, ecosystem leader and trend definer. Six core strategies underpin the brand’s global layout, and the "1+3+N" global framework will be fully implemented, officially declaring war on aging for the health of all mankind. To this end, BPM put forward the ultimate slogan: "Global Anti-Aging, The World Looks to BPM".
The three ultimate visions of "A Century of Vital Lives, A Ten-Billion Platform, A Century-Old Brand" were unveiled on site. The brand leverages science and technology to address aging, safeguards public health, builds career platforms for entrepreneurs, and points out a clear development direction for all BPM partners to build consensus and boost confidence, officially kicking off a brand-new chapter of BPM’s global ecological development.
To advance global ecological development, Louis, the Malaysian international artist, was appointed BPM Global Health Image Ambassador on site. Louis maintains a disciplined and calm lifestyle and has long practiced a positive and healthy way of living, which highly aligns with BPM’s brand philosophy of scientific anti-aging.
In the future, he will cooperate with BPM to popularize healthy lifestyles and deliver scientific anti-aging concepts worldwide, empowering the brand’s global layout and helping BPM steadily move toward the grand goal of becoming the world’s top anti-aging brand.
Powerful Products Empower Cellular Anti-Aging
Steady implementation of the strategy relies on strong product competitiveness as the core pillar. Following the release of the global strategy, Zhou Ying, BPM Education Consultant, took the stage to interpret the core logic of BPM’s product line and brand-new products from the perspective of cellular science and the origin of life.
In terms of product portfolio, BPM has built a three-tier nourishment system: basic nutrients lay a solid foundation for cellular health, targeted anti-aging nutrients slow cellular aging, and regenerative medical technologies realize cell repair and youthful renewal.
Supported by two major cell therapies — stem cell therapy and immune cell therapy, the brand completes cell renewal, lesion repair and immune protection, unlocking a new era of life and health via regenerative medicine.
Meanwhile, the brand launched the fully upgraded 2026 AKG product on site. It incorporates top-tier global anti-aging ingredients and forms four core anti-aging pillars, delivering multiple benefits including activating cellular autophagy, repairing mitochondria and boosting the NAD+ pathway.
The product adopts medical-grade high-purity raw materials with scientifically proportioned blends, moving away from single-ingredient formulas and token ingredient gimmicks. Boasting comprehensive and well-rounded anti-aging effects without weak links, it achieves scientific cellular anti-aging, empowering vitality and locking in youth with robust scientific strength.
Grand Appointments Mark a Brand-New Journey
At the conference, Xiang Chaolong, BPM Marketing Manager, officially released the Charter of the Global Market Development Committee. The brand formally appointed the committee members: Jamie, Chloe, Wang Yuhong, Chen Ziyi, Li Sheng, Huang Mingxun, Lily, Zhang Yuxin, Ma Hongtao, Guo Xinbu, Bai Jiawei, Stanley, Richard, Xia Yanxin, Li Yuanfei, Kong Yihao, Xu Hexia, Tian Hongmei and Chen Zhifu, Hui Chuyuan.
Ye stepped onto the stage alongside all committee members to press the start handprint together, kicking off a brand-new journey. This milestone signifies that BPM has entered a new phase of globalized, standardized, large-scale and high-quality development.
Honorary Awards Salute Role Models in the Business
Over the years, numerous BPM business partners have rooted themselves in frontline markets, worked steadily, actively expanded markets, served users and led teams. Their solid efforts have yielded remarkable performance, making them an indispensable backbone of the brand’s development.
This awards ceremony honored Co-founders of Pioneer System, Crown Directors, Black Diamond Directors, Blue Diamond Directors, Diamond Directors and Jade Directors one by one. Award-winning partners took the stage in turn to receive honors. Every recognition stands as acknowledgement of personal efforts and encouragement for hard work.
Jamie, Chloe and Wang Yuhong, Co-founders of Pioneer System, as well as Crown Directors Li Sheng, Chen Ziyi and Huang Mingxun were specially invited to share their career journeys, entrepreneurial insights and success stories. Their authentic personal experiences delivered powerful inspiration to all attendees and struck a deep chord with the whole venue.
Honors set benchmarks and role models unite all partners. Adhering to the development philosophy of empowering partners and pursuing shared prosperity, BPM values every effort and recognizes every breakthrough. The brand also encouraged all partners to learn from outstanding examples, maintain a progressive mindset, stay true to the original mission, forge ahead on the promising technological anti-aging track and achieve new milestones together.
Wonderful Performances Deliver a Visual Feast
The Time-Reversing Youth Fashion Show took the stage, featuring BPM product users from all walks of life. Covering generations born from the 1950s to the 1990s, these models are not professional performers but the most genuine and vivid brand ambassadors of BPM.
Their natural, composed demeanor and youthful glow from within serve as the most vivid demonstration of the brand’s strength, without elaborate styling.
The marketing team presented a Mongolian dance "Grassland Divine Tune", featuring bold, unrestrained and graceful dance moves that fully showcased an uplifting spirit. The sign language dance "Grateful Heart" followed with warm vibes, conveying gratitude and partnership through gentle gestures. The artistic performances strengthened team cohesion and added warmth and humanistic charm to the ceremony.
Unite as One to Build a Global Vision
This grand ceremony marks a perfect conclusion to past achievements and a brand-new starting point for future journeys.
All members of the Global Market Development Committee took the stage collectively to recite the poem On the Road with deep emotion. Every line interpreted the persistent aspiration of staying true to the original dream and moving forward without pause, conveyed the brand spirit of fighting aging with science and empowering life with professionalism, and demonstrated the firm commitment of all BPM partners to march forward side by side toward the brand’s mission.
The rollout of BPM’s global strategy aims to help every ordinary life live healthier, calmer and more empowered lives. Tiny lights converge into a brilliant galaxy, making aging reversible and youth sustainable, allowing every life chasing beauty to be cherished and seen by the world.
Standing at a new developmental milestone, BPM will always uphold the brand mission of making the world younger. Guided by ambitious strategies, supported by powerful products and elite talents, the brand will continue to deepen its presence in the technological anti-aging sector, accelerate the rollout of its global strategy, and steadily march toward the grand target of becoming the world’s No.1 anti-aging brand.
The journey ahead is long; only perseverance prevails. United as one, we stride far and embrace a promising future. Carrying the glory of this ceremony and holding fast to our original dreams, all BPM partners will stand side by side with firmer faith and a more uplifting spirit to embark on a new journey and create greater achievements together!